Knowledge Base
Keep updated on new technology, latest trends, best practices, and everything else Digital Marketing.
Meta Descriptions: Everything you need to know
What is a Meta Description? A Meta Description is a brief summary that describes the page’s content. This description is placed inside a HTML Meta Description tag. This is what the code looks like: And this is what it looks like in a search engine. Why should I [...]
Website Cache information
Ever had your website's front-end look broken? Styles and Javascript not loading properly? Cache might be your issue. Here is a quick top level overview on what cache is, why it matters, and how it might be affecting you. What is Cache? Cache is basically a way for hardware or [...]
Differences between UI & UX Design
What is UI (User Interface) design? A user interface is what the viewer sees and interacts with on a web page. It is the culmination of various website elements, their styles and motifs, and the way they make you feel. Essentially, a good user interface design clearly aligns your brands [...]
Changes to Google search rankings
New Google Search signals If you didn't know, last year in November, Google released an article saying that page experience signals would be included in Google Search ranking factors. In case you forgot, page experience signals include Core Web Vitals, like loading "L.C.P" (largest contentful paint), interactivity response [...]
Everything you need to know about Keyword Research
What is keyword research? Keyword research is the study of user search queries in attempts to determine the users intent. In other words, you try to figure out what your customers are typing in search engines when looking for answers to products / services your business provides. Why is keyword [...]