What is SSL?

SSL stands for “Secure Socket Layer” and is the standard security technology for establishing an encrypted link between a web server and a browser. This secure link ensures that all data transferred remains private.

Why is SSL important?

Every website should use obtain, install, and utilize a SSL certificate to enable your websites files to be served over HTTPS. Here is why:

  1. Security: SSL encrypts your website traffic to ensure no one can see your user’s data. This should be extremely important for you if you are collecting names/numbers/emails of customers or taking payments online.
  2. Performance: SSL can actually improve your websites page load times.
  3. Search Ranking Boost: Search engines favor websites that have an SSL certificate and are served over HTTPS.
  4. Trust: Visitors to your website will feel more comfortable trusting you with their data if you have taken precautionary measures to keep it safe.
  5. Compliance: SSL is a key component of PCI compliance.