S.E.O stands for Search Engine Optimization. It is the process of optimizing content in a way that makes it discoverable by a search engine and ultimately rank on organic search results.
Unlike paid advertisements, SEO is a free way to gain search traffic to your website. Meaning, you don’t have to pay for someone to click on your organic search result.
And, once you’ve ranked high enough, the organic traffic consistently brings your business leads month after month, whereas other advertisement mediums have spikes in traffic then flatline due to stale content (old content, content marked as “read” or spam).
Lastly, you have the opportunity to reach a much larger audience. Depending on your SEO strategy, you can target a local audience (city, state) or a larger audience like a country or multiple countries around the world.
Google doesn’t like to share it’s search data, but Hubspot has estimated…
“Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. – Hubspot”